![]() ![]() Wall Street had grown frustrated that Twitter was luring Musk away from his other businesses, and share prices in Tesla rose on news he had found a CEO. In that unscientific survey, a total of 57.5 percent of more than 17 million accounts voted for him to step down. With Yaccarino’s hiring, he is belatedly fulfilling the promise he made to honor the results of a Twitter poll he posted in December. The consumer product leader and revenue product leader were laid off. Musk has fully owned Twitter since late October and has repeatedly courted controversy as CEO, sacking most of its staff, readmitting far-right figures to the platform, suspending journalists and charging for previously free services. Image: YouTube Twitter’s CEO Parag Agrawal announced major changes to the company’s management. “She will also bring back the professionalism that Twitter has lost under Musk (but) that said, she’s still going to have her hands full,” she added. “Yaccarino is exactly what Twitter needs to regain advertiser trust and bring back big brands,” said Jasmine Engberg, an analyst for Insider Intelligence. Her job involved nurturing relationships with the world’s biggest companies in order to get them to shell out money to advertise on the NBCU family of channels. ‘Hands full’Īccording to NBCUniversal’s website, Yaccarino led a team of 2,000 people there and “reengineered the advertising business for the 21st century.” ![]() He has also longed to create a so-called everything app that would be modeled on China’s WeChat, which functions as a Twitter-like social media platform as well as offering messaging and mobile payments. Musk’s history with the letter X goes back to 1999 when he helped created X.com, an online bank that was bought and later morphed into PayPal. In a tweet, Musk said he would remain in charge of design and technology at Twitter, with Yaccarino focusing primarily on business operations and turning Twitter into an “everything app” called X. CEO Parag Agrawal has fired the company’s general manager of consumer products Kayvon Beykpour in order to 'take the team in a different. Mani Manasa Mylavarapu on LinkedIn: Twitter CEO pushes. Yaccarino “is a vaccine-pushing, pro mask-wearing, WEF globalist,” wrote conservative website Outkick. Theres a new shakeup happening at the top of Twitter. Please DM me if you are looking for a job with great growth We have roles open for SDEs in Seattle/ Arlington/Dallas/Remote (Within USA). Yaccarino will face an uphill battle trying to lure back major advertisers that are afraid of unwanted associations with conspiracy theorists and far-right content makers who Musk encouraged back to Twitter.Īs a leading member of the US media establishment, Yaccarino’s hiring blindsided that audience, with her senior role at the World Economic Forum especially singled out for vitriol. On October 14, 2015, former Google chief business officer Omid Kordestani became executive chairman, replacing Dorsey who remains CEO. Yaccarino’s departure from the company that owns NBC, Universal and Telemundo - where she has been since 2011 - came a few weeks after she interviewed Musk at a marketing conference in Miami.Īsked by Yaccarino at the time how it’s been going since the acquisition, Musk replied: “It’s going well…It’s entertaining….It’s a trainwreck sometimes.” ![]()
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